How Do YOU Define a World Class Company?

September 5, 2010

Q: The president of our company is somewhat of an ego maniac and keeps complaining that he is trying to make this a “world class” organization as his legacy. He keeps trying to benchmark us against other, not necessarily similar companies that he has deemed, world class. For the most part, there is no way we will soon, if ever, be world class. How do I (we) let him down gently?

A: You had me right up to “let him down gently.” Organizations vary widely in both their current capabilities and their potential. As a business consultant, I’ve always believed that it is my responsibility to help a company improve as much as possible within their steadily improving capabilities. I think I help most by being clear and realistic about the path of improvement.

Implying that the company will never be world-class contradicts the experience of many companies who originally never seemed to even be world class prospects. Hewlett Packard is a perfect example of starting from a garage to widely admired “world class” company.

However with all that said, we should be absolutely clear that this SHOULD mean best in a SPECIFIC class not in all classes. I believe the answer to your question lies in the redefining of the process, the goal and the methodology necessary to get to Best in Specific Class. That is of course, once a Specific Class has been defined.

As an example, create scenario that includes the sales functions of company “A”; Add the innovation methodology of company “B”; and couple it all with the governance of company “C”; Once this hypothetical model is in place, mold it to fit your president and his/her staffs concept of what it will take to achieve the goal…..Best In Specific Class! Once you have made progress, you can always raise the bar to the next height. Who knows, one day that height might just be World Class!

As always, please accept my wishes for a tremendous week. Go forth and make a difference as you have the power, you just need to determine to use it properly. If I can ever be of assistance to you and or your organization, please call or write and I will respond immediately!


George F. Mancuso, CPC
Gman Business Resources, Inc.