When You Achieve Success, Act Like You've Been There Before

October 17, 2010

Question: Vince Lombardi the renowned former football coach of the Green Bay Packers once said, “When you get into the end zone and score a touchdown, act like you’ve been there before.” What do you think he really meant by that statement?
(Steve W., Entrepreneur, Madison, WI)

Response: As our economy continues with its recovery, this is the perfect time to get your “publicity” in gear. Just like Vince Lombardi coached his receivers, you need to; “act like you’ve been here before!” Lombardi’s philosophy was that the other team(s) would view his receivers capable of scoring a touchdown every time they handled the ball. In essence, the perceptions is to be that we are winners all of the time.

Coach Lombardi also said, “Confidence is contagious. So is lack of confidence!” When you have self confidence, you have a feeling of exhilaration that is usually hard to beat. This feeling can easily get you through unknown paths, uncomfortable situations and provide you with a self determination that almost makes you unstoppable in your quest for success.

Knowledge, familiarity and comfort can be a solid element of trust in the eye of the beholder. We don’t have to be really famous to get attention. Although in the absence of a full blown media campaign, we do need to identify at least one thing that allows us to be “slightly famous.”

How do we translate this, without a complex marketing plan, into a presence in our target industry? How can we use personal or self marketing to differentiate ourselves from others? How do we actually create brand loyalty and not just awareness?

Perception is reality and the more self confidence you “show” the more likely success will be yours. The old adage that people like to do business with successful people is as true today as it was years ago.

Look the part, back it with wisdom, caring, desire and determination and you’ll off to a great start. Carry yourself well with a good posture, heads up, eye contact and a spring in your step. In other words become a silent or subliminal personal billboard about YOU and the balance of your requirements will begin to fall into place. Every single day you step into the business world, look like a success, act like a success and everybody around you will believe that YOU HAVE BEEN HERE BEFORE!

As always, please accept my wishes for a tremendous week. If I can assist you or your organization, please call or write and I will respond immediately! Your comments, concerns and/or questions are always confidentially welcome here.

George F. Mancuso