Is Their Momentum In Your Business World?

Maintaining momentum is a key element to getting things done. It is critical to getting a contract signed, a process moving, a recommendation implemented, a new employee hired or a proposal approved.
In sales, management or customer service, more often than not, it is our responsibility to maintain momentum in our relationships with our clients, prospects, staff, professional associations, and community. Here are six keys to maintaining (or creating) momentum:
  1. If you feel you are losing momentum act quickly! Don't let any more time pass without taking some action.
  2. Use e-mails, phone, and just about any means of communication you can.
  3. Recognize that the actual "driver" of momentum does not need not to be the primary subject of the communication; it can simply be an aside.
  4. Be careful of driving too hard! If you are forced to push a project forward, push enough simply to get it back on track and then maintain the momentum. Pushing too hard could have the unintended effect of putting project at risk unnecessarily.
  5. Provide a rationale for maintaining momentum. This could be an important upcoming deadline, potential lost savings, increasing competition, etc.
  6. Always stay positive. Remember to continually emphasize the payoff of completing the project.
Losing momentum can be difficult to regain once it has been lost. Work on keeping it going—gently, clearly, purposefully. As always, please accept my wishes for a tremendous week.

P.S. Momentum = enthusiasm!

George F. Mancuso, CPC, CEO
Client Growth Consultants, Inc.